Bonnie Cook is a dynamic marketing leader focused on crafting strategic campaigns that articulate and amplify a brand’s story. She is customer-centric, grounded in data, and has a track record of driving revenue and brand growth.

Bonnie is proven skilled in developing and leading implementation of brand, digital, email, partnership, Influencer and CRM/loyalty marketing strategies for multiple channels. She possess excellent leadership, collaboration, communication and decision-making abilities and is adept at analyzing historical performance, rapidly identifying opportunities, establishing performance indicators and standing up campaigns and programs that drive customer acquisition, retention and engagement.

Experience

Rails: VP of Brand Marketing
BCBGMAXAZRIA: Sr. Director of Marketing
Cotton On Group: Sr. Marketing Manager
True Religion: Social Media Manager
Lucky Brand: Merchandiser

Marketing Skills

  • Brand Storytelling

  • Omni-Channel Strategy

  • Campaign Development

  • Creative Oversight

  • Performance Marketing

  • Social + Digital

  • CRM & Loyalty Programs

  • Influencer Marketing

  • PR & Events