Campaigns
Bonnie is skilled at concepting and executing omni-channel marketing campaigns that connect the brand and consumer in an authentic way. Her knack for combining compelling creative with a data-driven approach is the “secret sauce” to the many successful campaigns she has run.
Some of her work includes:
BCBGATHOME // Launched in March of 2020; Bonnie lead the strategy & execution to pivot to Instagram Live content lead by artists, chefs, personal trainers, makeup artists, etc. during the early days of the Covid-19 pandemic in order to provide content that was entertaining and and a value-add to customers during lockdown. (Article here)
Relaunch of bcbg.com // When Marquee Brands took ecom operations in-house Bonnie lead the messaging, calendar, and strategy of the relaunch. She partnered with the VP of Creative in order to refresh and elevate the overall look of the brand.
BCBGMAXAZRIA Signature Collection // Crafted the omni-channel marketing strategy for Creative Director Albino Riganello’s inaugural collection. (Article here)
Cotton On #UnitedInDenim campaign // Lead U.S. launch of the expanded denim collection which was a new category focus for the company.
BCBGeneration Beauty Launch // Oversaw the marketing launch of BCBGeneration’s beauty line. Featured channels included paid and organic social, Influencer, and a well-covered launch event. (Article here)
RAILS OOH Campaign // Oversaw the creative execution of, and strategy behind, the first out of home campaign for Rails.
