Collaborations

Bonnie has worked on product collaborations with NBA Allstar and fashion icon, Russell Westbrook, Supermodel Joan Smalls, and BCBGMAXAZRIA x COSABELLA; as well as other smaller brand partnerships.

RUSSELL WESTBROOK x TRUE RELIGION // Owned the social media strategy, execution, and BTS content capture for both True Religion’s and Russell Westbrook’s accounts. The capsule collection launch was part of the wider #BeSoBold campaign. (Article here)

JOAN SMALL x TRUE RELIGION // Ran the social media strategy, execution, and BTS content capture for both True Religion’s and Joan Smalls’ accounts. #JSxTR (Article here)

BCBGMAXAZRIA x COSABELLA // Managed the marketing strategy and execution in its entirety. Partnered with the VP of Creative to cast Ireland Baldwin as the face of the campaign. Launched on priority channels of Paid Social, Email, Influencer, and advertising partners. (Article here)