Email + Loyalty

Nurturing relationships with customers (and would-be customers) through effective email campaigns and loyalty programs is one of Bonnie’s favorite ways to connect brand storytelling with sales. She has years of experience running all aspects of both transactional and marketing email programs; including strategy, creative, calendar, messaging, approving copy and creative, in order to hit revenue goals.

• Brand Emails // Experience running all aspects of marketing email programs; including strategy, creative, calendar, messaging, approving copy and creative, in order to hit revenue goals.

• Transactional Emails // Experience running all aspects of marketing email programs; including strategy, creative, calendar, messaging, approving copy and creative, in order to hit revenue goals.

• Cotton On & Co. Perks // Launched Cotton On & Co.’s loyalty program with the primary goal of increasing in-store and online cross-shopping.

• BCBG Icons // Launched BCBG’s loyalty program with the primary goal of increasing LTV of current customers through repeat purchases.