Performance Marketing

Bonnie is equal parts right brand and left brain, and while she loves working on creative concepts and brand campaigns, she also enjoys deep-diving into data and directly overseeing performance marketing and all associated financial targets.

  • Digital // Directly managed agencies overseeing paid search, social, SEO, and affiliate. Responsible for $10MM+ annual budgets, hitting ROAS targets.

  • Email // managed content, messaging, calendar in order to hit sales plan for the channel.

  • Connected TV // Launched CTV programs overseeing creative in order to implement best practices and showcase brand storytelling. Saw immediate positive results with above-average ROAS.

  • Direct Mail (catalog & postcard retargeting) // Partnered with agency to plan distribution mix to repeat and prospect customers. Oversaw all creative, storytelling, and copy for 11+ books/year.

  • Card Linked Marketing // Implemented a card linked marketing program with all major banks targeting prospective customers that saw a 12:1 ROAS.

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Email + Loyalty