Social

Social is near and dear to Bonnie’s heart, since this is where she started her marketing career. She was hands-on in running social accounts when heavily filtered images, hyper-curated feeds, and “OOTD’s” were a thing, Her social calling card is creating strategies (and feeds) that attract, engage, and ultimately convert customers through tailored content, participating in pop culture moments, and cultivating connected communities. She has continued to oversee social in all of her roles since, and has stayed close to trends across all current and emerging channels.

• Experience with Facebook, Instagram, Pinterest, and TikTok

• Managed channels of 900k+ followers and budgets of $6MM+

• Has overseen everything from content creation, campaign launches, annual budgets & strategy, as well as day-to-day management of feeds